Sixth Cape Town neighbourhood named after voting
Union Kloof yesterday beat Ubuntu in an inner-city neighbourhood naming contest, despite objections that the winning name was inappropriate.
Bruce Good, managing director of competition organiser Name Your Hood, said competition was tight for this sixth round of a campaign set on "giving an identity" to 10 parts of the CBD. Name Your Hood was launched in July and is run by Good and fellow business graduate Nick Lamond.
"People are overwhelmingly excited about this neighbourhood. It's become the most closely contested and hardfought neighbourhood of the campaign. Local businesses have really got behind it," said Good. "There are a lot of names that we like that don't win. The public decided by online and SMS votes which we sent to an independent auditor and Union Kloof won."
Good said about 4 300 votes were cast. The sixth neighbourhood named covers the corner of Buitengragt and New Church Street and lies at the bottom-end of Kloofnek Road. Some locals wanted Ubuntu as the name because a 400-year-old fig tree named Ubuntu stands on Kloof Street.
Ian Macfarlane, who runs the Ubuntu Wellness Centre, said Union Kloof was also called UK and this had colonial references for an area where the Mount Nelson Hotel also stands. Caron von Zeil, whose 12-year-old son Joshua nominated the name Ubuntu, said she was disappointed in the voting process. "This is terrible because it's not about democracy. The one with the most money to send SMSES wins. It's a game I don't want to play," said Von Zeil.
The Name Your Hood organisers said a "celebratory dinner will be held in the hood next Wednesday" to officially name the area Union Kloof. There is no legal or business impact as Name Your Hood is a private citizen-led initiative with no links to the local government.