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Monday May 18, 2009

'Single search' breakthrough

Visitors to the IOLProperty website can now search classified and print advertisements for the home of their dreams at the same time as they search online listings.

After almost four months of research and development, IOLProperty has launched the groundbreaking "single search" facility, which uses character recognition software to integrate print property adverts with the site's huge database of web listings.

"Our new print publication database contains more than 1 600 print pages from 10 weekly publications," says IOLProperty GM Grant Leigh. "This gives us 5 000 new listings a week to add to our massive database of online listings, which has more than 270 000 entries on any given day.

"This guarantees instant access to South Africa's most comprehensive collection of properties for sale or to let."

The publications from which the print listings are sourced cover Gauteng, KwaZulu-Natal and parts of the Western Cape and Eastern Cape. However, says Leigh, home-seekers no longer have to page through them sequentially. "You just conduct a normal property search on IOLProperty, and a tab appears in the search results that enables you to see print adverts for listings in the suburbs you were searching - a 'single search'.

"We believe this is a world first," says Leigh. "The other really useful feature is that the search returns results for all print adverts placed in the publications within the last month.

Saturday Argus


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