Visitors to the IOLProperty website can now search classified and print advertisements for the home of their dreams at the same time as they search online listings.

After almost four months of research and development, IOLProperty has launched the groundbreaking “single search” facility, which uses character recognition software to integrate print property adverts with the site’s huge database of web listings.

“Our new print publication database contains more than 1600 print pages from 10 weekly publications,” says IOLProperty GM Grant Leigh. “This gives us 5000 new listings a week to add to our massive database of online listings, which has more than 270 000 entries on any given day.”

“This guarantees the people visiting our website instant access to South Africa’s most comprehensive collection of properties for sale or to let.”

The publications from which the print listings are sourced cover Gauteng, KwaZulu-Natal and parts of the Western Cape and Eastern Cape. They are the Saturday Star Property Guide, Property Trader Eastern Johannesburg, Property Trader East Rand, Property Trader Pretoria East & Centurion, Property Trader Pretoria North, Moot & Central, the Sunday Tribune Property Guide, the Homeguide, Property Trader Northern Suburbs & Western Seaboard, Property Trader Garden Route & Karoo and the Property Seller.

“These publications are uploaded to the website just after they are released on the street,” says Leigh, “so their latest contents can always be accessed electronically on IOLProperty.”

“However, home seekers no longer have to page through them sequentially. You just conduct a normal property search on IOLProperty and a tab appears in the search results that allows you to see print adverts for listings in the suburbs you were searching – a ‘single search’. We believe that this is a world first for a property website.”

“The other really useful feature is that the search returns results for all print adverts placed in the above-mentioned publications within the last month. So if you’ve missed an edition of your favorite publication or you’ve just started looking for property, you’ll be able to benefit from our back catalogue.”

ISSUED BY

IOLPROPERTY

FOR MORE INFORMATION

CONTACT GRANT LEIGH:

grant.leigh-AT-iolproperty.co-DOT-za