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Thursday Jun 04, 2009

Harcourts on fast expansion trail

Harcourts Africa is expanding rapidly, having added a total of 18 new offices to its stable since the introduction of the brand to SA at the start of the year.

"And this is on top of our 100 existing Homenet offices that are in the process of converting to the new brand," says Harcourts Africa CEO Martin Schultheiss.

"All our franchisees have already started to implement the Harcourts International business systems, marketing methods, technology and tools, and these will give them a huge head start in the struggle that local real estate companies will soon be facing if they want to compete in an increasingly multinational business," he says.

He adds that the rate at which new offices are joining the group is accelerating. "We are now signing up offices at the rate of one every three to four days," he says.

The new offices are spread right across the country and with representation in most regions. Four offices on the West Coast, several in KwaZulu-Natal as well as offices in Gauteng and on the Garden Route have joined the brand, with a particularly strong showing in and around Cape Town.

"The Harcourts brand, ranked among the top five in the world, is in effect injecting new DNA into the local real estate market. We are critically aware that consumers are faced with tough economic conditions and that they want the best possible value for their money.

"The Harcourts model has proved its mettle internationally and combines top technology, e-commerce and training with a dedication to service and putting people first – a vision that will undoubtedly find favour among consumers facing challenging times."

The Harcourts International group currently has more than 600 offices worldwide employing 4000 sales consultants that sell more than $19,5bn worth of property every year. It is the fastest-growing real estate group in Australia and the biggest in New Zealand and also operates in China, Fiji, Indonesia, Singapore and Zambia.

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