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Monday Jun 01, 2009

Agents Reveal Sales Tricks

Residential property owners who need to sell their homes have to go the extra mile in a bear market, which means sprucing up for showdays.

Tony Hickman, KZN chairman of Seeff said showhouses worked better than viewings by appointment, "provided the price is right and the property is well presented.

"Sellers need to create kerb appeal to encourage buyers to view inside their homes. Pay attention to verges, exterior walls and remove old appliances and tools stacked outside the garage."

Keith Wakefield, CEO of Wakefields Estate Agents, said, "In today's market the first impression has to be the price and the advert. If people believe the property is priced correctly, they will come to the showhouse. If the ad makes the price look over the top potential buyers may never see the property."

Carol Reynolds, Pam Golding Properties area manager, Durban, said houses decorated with a neutral palette appealed to the widest market. "Lighting is key. Open all curtains and blinds and switch on the lights. Brightness creates a sense of warmth and happiness."

Charles Alterskye of Dormehl Properties advised sellers to open all the windows for an hour before showday in order to remove lingering domestic smells.

Lloyd Robinson, the owner of Just Letting in Umhlanga, said a clean product sold much easier.

"Small things, such as damp on walls, make people look elsewhere."

Caroll Heyns, the owner of Just Letting Richards Bay and Empangeni, said bathrooms and kitchens had to smell fresh.

"Surprisingly, the position of toilet seats has an impact. Toilet lids must be kept down. Refurbish that washing line, scrub the courtyard and remove any traces of doggie poo," Heyns said.

Mike Bennett, MD of ProProp, said sellers should move all their vehicles.

He added household odours could be eliminated by turning the stove on and putting a few drops of vanilla essence on a hot plate.

"Most people buy on emotion and are looking for a happy home, not bricks and mortar."

William Campbell, of Lew Geffen Sotheby's said: "Most buyers look for homes that are well cared for, bright, clean and spiffy."

He advised repairing dripping taps, broken windows and faulty lights.

Sunday Tribune


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