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Tuesday Jun 21, 2011

85% of property sellers drop prices

The property market in South Africa and the city has stagnated significantly as a result of to the global recession and the introduction of the National Credit Act.

Ian Slot, managing director of Seeff Atlantic Seaboard, City Bowl, V&A Marina and CBD, said that before 2008 the industry was generating approximately 40 000 to 45 000 property transactions a month, which has now dropped to roughly 18 000 transactions a month.

"Before 2008, a property could have sold within a few weeks with the average period being six weeks to two months," Slot said.

The average property sale is taking an estimated five months and 85 percent of sellers have needed to reduce their asking price to make the sale.

Lee Gautschi, owner of Lee Gautschi Properties, said there are several properties for sale by investors because of bonds not being covered.

Gautschi said that because of the economic climate and rentals not covering bonds, some people needed to offload certain investments in order to make ends meet.

In a tough economy, the number of estate agents has been on the decline as well. There were roughly 90 000 estate agents in 2007, compared to the 28 000 in business today. Tough market conditions are at fault as well as agents needing to become better qualified, Gautschi said.

Dr Andrew Golding, chief executive of the Pam Golding Property group, said investors today are astute as well as discerning, and thoroughly research the market before making a purchase decision.

The high end of the market has been particularly hard hit and vulnerable to price deflation, with properties only moving when sellers are forced to reduce their price below market value, Slot said.

For instance, the Atlantic Seaboard has seen only six properties sold over R20 million, with most of these being sold on average 20 percent below asking price, Slot said.

"The Southern Suburbs has seen no sales over R30m in 2010 and in 2011 have only seen movement in the mid-price bands at R5m compared to the average price of R6.6m for the same period in 2010," Slot said.

In Cape Town, the recovery of the local residential market has slowed significantly from early 2010.

"There were 16.8 percent more transactions registered in January 2011, this was still 40 percent below the average volumes of past decades," Slot said.

Because of the National Credit Act, banks have introduced stricter rules in terms of their lending criteria and subsequently the rental demand market will remain strong as this continues, Slot said.

"The biggest impact of the Act has been on credit granting by the banks and the ability of consumers to obtain mortgage finance," said Ted Frazer, Seeff national marketing manager.

Banks have had to tighten their credit granting criteria, which has led to a significant drop in the number of new home loans granted to consumers, Frazer said.

The Act provides one set of rules for all credit activities, aims to prevent reckless lending, over-indebtedness, unfavourable lending practices and it establishes rights for credit consumers.

The real estate industry needs banks to relax the criteria more so that consumers can obtain mortgage finance which will in turn aid the recovery of the property market not only in Cape Town, but in South Africa, Frazer said.

Cape Times

Comments:

You'll find that sellers have always "had" to drop their asking price to sell...it's called negotiation. Even in the really good times, properties didn't always sell at the asking price.

Posted by Logical on June 21, 2011 at 09:55 AM SAST Report this Comment

"The high end of the market has been particularly hard hit and vulnerable to price deflation, with properties only moving when sellers are forced to reduce their price below market value, Slot said." From which online university did this chap buy his degrees from? Seems his definition of "Market Value" differs from the rest of the world's..

Posted by WSK on June 21, 2011 at 10:33 AM SAST Report this Comment

85% of sellers have had to drop their prices agents told them their properties were worth.We're not talking advertised prices in the newpapers here which in itself are 20-30% overpriced.

Posted by Bruce on June 21, 2011 at 12:19 PM SAST Report this Comment

Thing will get worse before they get better as well, between Juli-ass shouting about nationalization and the ANC pushing for mixed income areas, buyers in general are hesitant to make commitments. I for one most definitely will not be spending money in the property sector in the near future the risk is just to high.

Posted by Badballie on June 21, 2011 at 12:41 PM SAST Report this Comment

Estate agents are partly to blame. "Dr" Golding and his buddies were partying when people were paying too much for property...now they want those same people take a knock, so they can pay their bills?

Posted by Adrian on June 21, 2011 at 12:57 PM SAST Report this Comment

Truth is until bond payments come more inline with rents property has a long way to fall. When I look at buying in Cape Town city bowl it literally works out 3 times more to buy than to rent - at that ratio I and many others are ready to rent until the end. SA needs to get realistic - property, like anything else, will not go up for eternity.

Posted by Alexo on June 21, 2011 at 01:28 PM SAST Report this Comment

Well said Adrian. Estate agents are SOLELY to blame for inflating prices in order to buy mandates and make their "clients" feel good. Most sellers are also gullible and simply accept what the agent tells them, and they look at their neighbour's home on sale for X and decide that their "palace" is worth way more, and so the snowball rolls!

Posted by Bob on June 21, 2011 at 02:23 PM SAST Report this Comment

People look at their neighbour's home for sale for R2m.What they don't realise is that the house gets sold for 20-30% below listing price.Agents are shooting themselves in the foot by overpricing property.There would be a lot more sales if homes were marketed at what they are worth.

Posted by Bruce on June 21, 2011 at 02:43 PM SAST Report this Comment

Bruce, Over the next 12 months property is going to lose 50% in value.

Posted by CJ Says on June 21, 2011 at 02:48 PM SAST Report this Comment

Is everyone really that gullible to think that seller's ever listen to what estate agents's tell them their house is worth? Of course we know what the house should sell for...it's our job. We do it in the same area every day...good times and bad. Except sellers all think they know values better than us and so we "try" marketing at their price until they are convinced that perhaps too many people are walking away and then we get to try our price.

Posted by Honest estate agent on June 21, 2011 at 03:09 PM SAST Report this Comment

I totally agree that purchasing new property is a liability, especially in the given political climate fuelled by Juli-whatshisname. I have decided to move surplus cash offshore instead of pay off my current bond. If it hits the fan, the banks can worry about it….

Posted by Errol on June 21, 2011 at 03:34 PM SAST Report this Comment

Ian Slot. just in case you did not get WSK's point. The price that a property sells at IS the market value. 'Value' is what people are prepared to pay AT THAT TIME. No property can ever be sold on the OPEN market ' at below market value'.

Posted by John Jones on June 21, 2011 at 03:42 PM SAST Report this Comment

Finally people are waking up and asking what properties are REALLY worth. The bond cost and the rental for a property should be equal. So either the rentals are too low or the bond costs are too high. OR BOTH... Properties have become overpriced. People are living in denial - no one is ever willing to realise a loss. (except when there is a foreclosure)

Posted by mdk on June 21, 2011 at 07:35 PM SAST Report this Comment

Great reading, i'm proud to say that my variance of list price to sell price is 7.8% - list hard and sell easy, as said before, we work in the area everyday, we know what things are going to sell for. The agency's that overprice to gain mandates, will you believe some of the ""big brand names"", eventually sell at market price. Funny how the seller would never pay the mandate price - for their own home. Sellers should actually educate themselves, its only generally their biggest asset, and please understand that if your neighbour sold for x and his home was in better condition, dont expect the same for yours. Also - the market has not grown exponentially over the past 3 years - yes the price in 2007/8 is close to the price now, asuming no major changes....a jacuzzi or coat of paint is not major !!!! Its about facts - hard to face but real

Posted by Another honest estate Agent on June 22, 2011 at 01:23 PM SAST Report this Comment

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